/ Course / MBA / Marketing Management


Marketing Management

Creating and executing an innovative marketing plan to boost business revenue

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About The Program

The MBA program offered in Marketing Management by Lincoln University of Business and Management teaches marketing students about every crucial aspect of the vast industry including strategic marketing management, market research, digital media marketing, marketing analytics, promotions, and brand management, and much more. Students are taught the basic and innovative concepts of marketing and how to correctly apply them as it.

All modules are delivered through a combination of classroom and guest lectures, hands-on projects, case discussions, presentations and exercises so that students can develop an all-rounded and extensive knowledge of the course. Our MBA in Marketing is carefully designed to put marketing students at par with the fast-moving local and international industry trends.

Total Modules

18 + Dissertation

Course Duration

16-18 Months

Degree Awarded By

Geneva Business School

Total Credits

90 ECTS 180 UK Credits

Entry Requirements

  • Bachelor’s Degree or equivalent along with Transcript (In English)
  • Latest Passport Size Picture (Softcopy)
  • Statement of Purpose
  • All candidates must meet English language requirements as stated by the institute
  • 7+ years of Work experience which includes three years at managerial / Leadership level which should clearly reflect in your CV.
  • Work Experience Letter
  • Statement of Purpose
  • All candidates must meet English language requirements as stated by the institute

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Assessments help evaluate learners’ understanding, interpretation and readiness of deployment of knowledge of the units. The units as fundamentals of business functions that professionals practice or interface each day are also gauged in a practical manner. Evaluation methods include but not limited to: Case

With the knowledge that marketing students earn from our MBA course, they are completely equipped to take their career to new heights in global fields like retail, advertising, hospitality and tourism, education, IT, FMCG & food, and healthcare.

Graduating from this MBA marketing program will give students the opportunity at different positions of global enterprises which include marketing analyst, marketing manager, market research assistant, content strategist and manager, and account manager and executive. Many students are also working as brand managers and involved in the creation and execution of marketing plans for the entire organization. Some of our students have furthered their passion for teaching and are currently working at some of the best management institutes across the globe. The job possibilities with this MBA course are unlimited and has proved its worth as a career-enhancing program.

Throughout your MBA, you will be able to develop a strong foundation in business and nurture specialized knowledge in marketing. When you graduate, you will be a skilled marketer with exceptional business skills, and amazing career options that will transform the way you think about yourself and the world.

A marketing manager should be able to communicate effectively with colleagues and people outside the organization. We have focused most of our modules on business communication so that students learn how to interact in different situations. Our organizational behaviour and change management, corporate social responsibility, and operations management for marketing modules help us achieve the goal.

At the end of the second semester, students work on a thesis during which they are required to use all the knowledge they gained over the course of the program. It gives them practical information and prepares them for the business world. They also have to participate in two case studies that give them extended knowledge about managerial economics and business strategy & consumer behaviour.





AVERAGE WAGE Hourly Rate**


HIGH WAGE Hourly Rate**

Source: This data is based on 23 survey responses. Learn more about the gender pay gap.

About Geneva Business School, Switzerland

Geneva Business School is a leading business school providing cutting-edge, Swiss quality education on a global scale. GBS is at the forefront of innovative learning methods and is committed to the use of new technologies inside and outside the classroom.

GBS is uniquely positioned to give you that competitive edge. Our innovative learning methods, professional faculty, international business network and excellent career services combined with personalized student care makes choosing Geneva Business School a very smart decision.

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Lincoln University of Business and Management

406, Al Reem Tower, Above First Abu Dhabi Bank, Buhaira Corniche St Sharjah, United Arab Emirates

  • Phone: +971 6 598 2111
  • Mobile: +971 55 55 38 999
  • Email: care@lincoln-edu.ae
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