MBA in Marketing Management

Awarded by Geneva Business School, Switzerland

Duration

14-16 months

Modules

18+ dissertation

Credits

90 ECTS | 180 UK

Mode of learning

Blended

Brochure

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Course Overview

The MBA program offered in Marketing Management by Lincoln University of Business and Management teaches marketing students about every crucial aspect of the vast industry including strategic marketing management, market research, digital media marketing, marketing analytics, promotions, and brand management, and much more. Students are taught the basic and innovative concepts of marketing and how to correctly apply them as it.

All modules are delivered through a combination of classroom and guest lectures, hands-on projects, case discussions, presentations and exercises so that students can develop an all-rounded and extensive knowledge of the course. Our MBA in Marketing is carefully designed to put marketing students at par with the fast-moving local and international industry trends.

Entry Requirements

General Application

  • Bachelor’s Degree or equivalent along with Transcript (In English)
  • Latest Passport Size Picture (Softcopy)
  • Motivation letter
  • All candidates must meet English language requirements as stated by the institute

Mature Applications

  • 7+ years of Work experience which includes three years at Marketing Management level which should clearly reflect in your cv
  • Work Experience Letter
  • Statement of Purpose
  • All candidates must meet English language requirements as stated by the institute

Learning Outcome

  • Graduating from this MBA marketing program will give students the opportunity at different positions of global enterprises which include marketing analyst, marketing manager, market research assistant, content strategist and manager, and account manager and executive.
  • working as brand managers and involved in the creation and execution of marketing plans for the entire organization.
  • working as brand managers and involved in the creation and execution of marketing plans for the entire organization.
  • Some of our students have furthered their passion for teaching and are currently working at some of the best management institutes across the globe.

Assessments

Assessments help evaluate learners’ understanding, interpretation and readiness of deployment of knowledge of the units. The units as fundamentals of business functions that professionals practice or interface each day are also gauged in a practical manner. Evaluation methods include but not limited to: Case

Case Studies / Caselets

Presentations & Projects

Individual / Group Assignment

Hands on Class Activity

Debates / Simulation

MC & Short Descriptive Questions

Geneva Business School Program Accreditations, Affiliations and Memberships

The goal of accreditation is to ensure that institutions of higher education meet acceptable levels of quality which allows the student to determine acceptable institutions. Geneva Business School combines the best of Swiss Quality Private Education which is not only fully accredited but also globally recognized.

When would you like to start?

Lincoln University provides several tailor made courses for the learners. Every course has a different intake date that allows them to choose as per their availability. Find out more

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  • Email: care@lincoln-edu.ae
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