What is a Motivational Letter?

A motivational letter is a crisp write-up about your motivation to join a particular program or any positions.

You could write a motivational letter in the following situations:

How to structure a motivational letter?

Short & meaningful motivational letter stands out to grab the interest of its readers. Properly structuring your motivational letter help to keep your readers’ interest undiverted. 

There are different ways to properly structure your motivational letter

You can select either of the options based on your story & its intensity.

How to write a motivational letter?

No matter how you structure your motivational letter, it has to convey your intentions properly to the readers.

Below method help you know – how to write an effective motivational letter – 

Your letter should start with the introduction, continue with the explanations & anecdotes and end with the conclusion.

Introduction – shall be a crisp line to engage the reader about your basic information like your name, what program you want to apply for, why you’ve chosen to apply?

For example, My name is [Your Name] & I would like to express my interest in applying for the MBA at [University Name]. I always wanted to own a business and create an engaging environment for employees, clients & suppliers and I believe that an MBA from [University Name] would help me go long in reaching my goal.

Anecdotes: Briefing your ideas with the real-life scenarios that you / Someone else might have gone through & accurately putting across your intentions. 

For example: “I had to spend three years working at the executive level in a company because I didn’t carry an MBA. All my colleagues who had an MBA easily got promoted to higher levels. So, I decided to pursue my MBA to witness the growth in my carrier”. 


Anecdotes help you to bring the live picture of your decision in the reader’s mind. This way you can be more accurate about your problems to select the Program. Not only problems, by rightly using anecdotes in different contexts you can easily put across your idea to the reader’s mind.

Conclusion – Summing up all the sentences that you wrote in the above paragraphs & ending your motivational letter is the conclusion. 

You must ensure to conclude your letter by conveying the positive note & show that you will be humble & delighted if you can get the opportunity. Also, you can express your intentions of waiting for their positive revert. 

This will help you, convey what you are looking for & how they can help you achieve your goal. Readers will also have a lasting impression to consider you for the opportunity.

Helpful Tips:

Below are some of the helpful tips to create an effective motivational letter

Be gentle & Polite in your language: Remember, you are selling yourself through the motivational letter. So readers should feel that you are humble & polite. The first step for you to climb is to bring a positive opinion to readers about you. Being gentle & polite helps you do the same.

Use the right words at the right time: Words that you use should always convey what you are expecting to be conveyed. Sometimes we write something & it conveys the reader something else. In that case, all your efforts may be wasted without the reader properly understanding your intentions.

Don’t beat around the bush. Be specific: This simply means readers want to read only those lines which interests them. if you talk something else that is irrelevant then readers not only lose interest in reading your letter further but also, it will be difficult for you to build the trust.

Relate yourself with the requirement while writing: First, go through the requirement. Then you make sure you convey that you meet those requirements & you are the right candidate to be hired.

For example: If college/university eligibility criteria for MBA admissions looks like below – 

The prospective applicant must satisfy one of the following eligibility criteria for admissions to the MBA program. A graduate degree under 10+2+3 or 10+2+4 pattern under any discipline, securing at least 50% marks in aggregate, from a recognized university.

Then you have to write – 

“I have a graduate degree under 10+2+4 pattern with 60% aggregate from the reputed university (Name of the university) “

Never miss out on showing why they have to give you an opportunity: 

Bring out your qualities, let them know that you deserve to be in that place rather than anyone else. Also, you have to make them understand that you bring much value by being in that position. 

For example: If they require applying candidates to be passionate about business administration then you can write – 

“I always keep abreast with the latest trends in the industry. I read many news journals & read books on an efficient administration of great people around the world”.

What triggered interest in you to join the program – Most of the candidates applying to these Masters program will have no knowledge about it. They might have applied without doing proper research on it. Don’t give a chance to the reader to think that you are one of those candidates. To overcome these issues, you can add some points that clarify the readers about your interest


“Pursuing MBA in your reputed college/university has become the biggest dream in my life ever since I read through the advert in one of the business journals”. Reading through the testimonials of your past students has given me confidence that I can excel well in the program.

Express the things that you can contribute

I have the ability to apply effective and efficient work methods. Studies have been exciting & favorite for me. I intend to recognize what is important and work on that. I handle everything I do systematically. I explore & apply ways to simplify the task, and I ask myself everything I do. My approach to being efficient will be an asset.

I can work with an eagerness to learn, actively participate and intensively focus. I have a passion for learning. The desire to learn skills that are useful to others drives me and motivates me. I always participate actively in class, and will surely share my opinions. I can also focus intensively on different tasks in a short time. My concentration is extremely high. That is an asset both to me and those I work with me.

I have contributed to my previous schools with leadership abilities. I stand and take charge in social and professional situations. I believe myself a born leader, based on my work as a project leader and as a group instructor.

These words can help you make your letter writing easy & effective -

Application of Motivation Letter

The motivational letter is written and used to submit an application for a University program or to apply for a job. 

The motivational letter can show the members of the selection committee, why you are a good candidate for the position. Motivation statement is usually part of the application form rather than separate document. 

A motivational letter can really improve your image to get the position on the University or the job because a good motivational letter can impress the selection panel if you have done your home-work.

It helps to Provide any examples from the past that demonstrate the above?

it answers how your past experience is relevant to the program you are applying for and why do you feel you are academically qualified to be admitted and successfully complete the program.

Sample of the motivational Letter

Dear Sir / Madam,

I have completed my graduation in BA Master’s Degree program in Political Science at the [University Name] in [Place]. Having looked through the adverts of the MBA program in your university, I was very delighted to find the opportunity to spend some time learning Masters of Business administration at your reputed University of [University Name]. I have decided to apply for this program because I am sure it would strongly enrich my future studies and help me in my prospective career. Moreover, I consider this program as a great opportunity to get in touch with Business administration aspects. Last but not least, I am very curious about different approaches to Business administration at your reputed university.

I have chosen to apply for the University [University Name], because I really like its module system of study. I appreciate the wide range of offered modules and the freedom in making your study plan. Many of the modules offered are unique for me because there is no equivalent at my home university. Very important for me is also an “Excellent” rating for the teaching of the statistics department and the overall friendly atmosphere at both the university as well as the city. The third main reason why I have chosen XY is its Urban and Regional Policy Research Institute. It specializes in interdisciplinary research on key regional and urban policy issues, which is the field of geography very familiar to me.

During my prior studies, I have found out, that I would like to specialize in business administration. The University of XY gives me a chance to get in touch with these subjects through modules from both the Department of HR & business administration. In my last year at the University [University Name], I worked on a project with the main focus on costs of administration & employee skills development. I really liked my project and I am keen to continue in it. I would like to use my stay in University [University Namee] for further developing my skills in Business administration and start working on my project. The possibilities that give me the University of [University Name] further expand those at my work. I would take modules focusing on Human Resources & business administration

I would very much like to spend the coming years at the University of [University Name]. This would give me a chance to deepen my knowledge in the inspiring, creative, and cosmopolite environment of the business that I plan to proceed with. Furthermore, I could improve my knowledge and increase my confidence in passing the examinations after I complete the program. Moreover, I am confident that my experience in [University Nam] would be extremely exciting, fun, and valuable for both my studies and overall general development.

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